I thought with the green circle thingies, the boys would play tug with this for maybe an hour before they killed it... and it was cheap. It took Elvis a matter of minutes. I was across the room and he was on the couch, and I heard the 'rip' when he tore open the bottom. I turned to look at him and he was looking over at me wide eyed, because he knew the 'rip' was too loud and I was gonna come take it away! I laughed out loud! So I gave him a few minutes, then took it away and 'unstuffed' it and took out the squeaker and gave it back so they could 'cuddle' with it for awhile. Now that the stuffing is out, Beau knows it's 'dead' and wants to lick it, and Elvis isn't interested in destroying it anymore. Not sure I understand that, but there it is. Here's Beau, and Elvis still moping because I took it away.