At the risk of sounding like a snob, I would find it hard to take this seriously because ... although they have gone to the trouble writing an extended mini-essay on the breed, it is not particularly well written. It's repetitive. It's cutesy. There's very little in the way of cold, hard fact, and, as Karlin points out, it's not even accurate.
...and their choice of emphasis is truly, truly strange. I agree with Pauline. It does sound a bit kiddyish.