Sad but true. I belong to a casual meet up group....I would guess that if you brought up SM maybe 10% would know what you're talking about (that brain thing). When I put out information about upcoming health clinics I get a response from maybe 2 people out of a group of 60 or more. These are people who purchased their dogs off the internet or through a newspaper ad. There was no one to inform them about health issues or encourage them to join a club. They thought the breed was cute and bought one. I find it even more discouraging when I say MVD and they so "what?"
I had no clue what SM was when I bought Jake in 2002 or Shelby in 2003. I only learned about Cavalier health by joining a club, taking an active role in the breed and through the message boards. The majority of Cavalier owners I meet never get more involved in the breed other than to purchase one. Yes, they make them a part of the family and love their dogs but they don't go beyond dog ownership.
Loving mom to Jake, Shelby and Micah