Your puppy sounds normal! Coco also has had very soft ears. Her other fur is also soft but nothing like her ears. Coco's coat really didn't start coming in until she was around 8 or 9 months old too, so for now I would enjoy the minimal amount of brushing needed!
Also I have heard it is not good to bathe your dog more often than every 4 weeks. This can draw off the necessary oils from their skin and cause them to become dry and flaky, and eventually over produce oils and they become greasy and smellier when older.
Fish oils are great for skin and coat care too! And I like your idea about the oatmeal shampoo, those are always so soothing for the skin and coat and makes them shiny and soft

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