Yes. it is very pale ie uncoloured salmon, which I imagine is reclalimed, as the pieces are very small. Nothing added. it's 99% salmon and 1% seaweed, but the smell !!
They have also introduced some very very tiny star shaped treats called Super Stars. 34% fis, 26.5% herring meal, 21.3% potato ,9.6% salmon oil, 5.2% beet fibre, 2% brewer's yeast, 0.8% minerals and 0.6% vitamins. No indication of price, but I suspect both products will be expensive, as is the kibble. The boys liked that ,too.
I asked if there was an offer of boxes of fishskins, to be paid for , but delivered later. Alas, there wasn't , but the man said there was an internet offer due.